Case Study
Allugae: Your next phone is here!
This project was developed as a final assignment for university. The idea behind Allugaê was to create a company that aims to simplify the process of renting smartphones, allowing people to upgrade their phones more frequently while always having newer models. All of this without paying high prices for a phone over several years.
Responsibilities
As a Product Designer, I was responsible for conducting a competitor benchmark, identifying points where the company could differentiate itself, and defining a business model that would be attractive and competitive with other companies.Team Structure
Ramon Sousa (PD)Timeline and plataform
4 weeks (2023) - WebTools
Forms, Notion, Google Analytics, Figma, Maze.
Interactive Prototype
You can navigate through the prototypes used in usability tests by clicking here.
Research and Data Collection
Interviews conducted via Forms, aiming to map the value perception of our users regarding mobile device rentals.
Benchmark
In the competitor analysis, data was collected from websites, complaint platforms, social media, and clients of some of the services.
Styleguide
A style guide was defined to standardize design deliverables and facilitate handoff.
Wireframes
Wireframes created at mid-fidelity, defining the information hierarchy.
Final Layout
The final layout was developed based on mid-fidelity wireframes, with a focus on defining information hierarchy.
