Case Study
Allugae: Seu próximo celular está aqui!
Este projeto foi desenvolvido como trabalho final de faculdade. A ideia por trás do Allugaê era criar uma empresa que visa simplificar o processo de aluguel de smartphones, permitindo que as pessoas troquem seus telefones com mais frequência, sempre tendo modelos mais novos. Tudo isso sem pagar preços altos por um telefone ao longo de vários anos.
Responsabilidades
As a Product Designer, I was responsible for conducting a competitor benchmark, identifying points where the company could differentiate itself, and defining a business model that would be attractive and competitive with other companies.Estrutura da Equipe
Ramon Sousa (PD)Linha do tempo e plataforma
4 weeks (2023) - WebFerramentas
Forms, Notion, Google Analytics, Figma, Maze.
Interactive Prototype
You can navigate through the prototypes used in usability tests by clicking here.
Research and Data Collection
Interviews conducted via Forms, aiming to map the value perception of our users regarding mobile device rentals.
Benchmark
In the competitor analysis, data was collected from websites, complaint platforms, social media, and clients of some of the services.
Styleguide
A style guide was defined to standardize design deliverables and facilitate handoff.
Wireframes
Wireframes created at mid-fidelity, defining the information hierarchy.
Final Layout
The final layout was developed based on mid-fidelity wireframes, with a focus on defining information hierarchy.
